ForĮxample, the case study about Californiaâs Seismic Bridge Retrofit indicated that the catalyst that
![communicate what you mean pdf free download communicate what you mean pdf free download](https://scottjeffrey.com/wp-content/uploads/2011/05/Levels-of-Communication-1032x500.jpg)
Proposed researchâinfluences the choices made as to strategy, content, channels, and style.Ĭommunication is frequently a response to a particular situation and is often related to a history ofĮvents and perhaps socio- (or cultural)-political considerations that need to be identified. The context in which communication takes placeâincluding the problem to be addressed by the The paragraphs below explainĮach of the elements of the Figure 5-1 funnel.įigure 5-1: Generic Process for Communicating the Value of Research Important than the inner layers of communication channels and style. Multi-layer challengeâthe outer layers of context, strategy, and content are just as, or even more, This funnel represents the fact that communicating the value of research is a Us to a generic process for communicating the value of research, represented by the funnel diagram Stand out is that âselling the valueâ was done slightly differently in each case. In reviewing the case studies one of the first things that will Our case studies represent seven real-lifeĮxamples of how this has been done. Sell value) to influence the perceptions of decision makers. Establishing and communicating value is a process that must purposefully consider five keyĮlementsâcontext, strategy, content, channels, and style.Įach of the case studies starts with the identification of an âissue to sell.â This is important becauseįundamentally this NCHRP project is about how transportation professionals communicate value (or Above all, theĮffort does not focus on promotion alone brochures, e-news-letters, and presentations are not the soleĪnswers. It is not a one-shot campaign, norĬan it be executed at the last secondâwhen funding decisions are about to be made. Embarking on a program to influence perceptions andĮstablish value requires careful planning, diligence, and patience. Program or project getting funded or dropped. That people form and remember that can mean the difference between a transportation research It is the invisible, intangible perceptions Influenced by a skillfully applied communication process. The importance and worthiness of the expected outcomes, and this perception is informed and Decision makers assess value in terms of the perception of Messages, and other tools, communications affect the exchange process on many levels.Ĭommunicating value is more than providing numbersâthe quantitative side of valueâstatistics andĭollars measured in cost-benefit formulas. This exchange process is a fundamental concept in communications. Valuable when its outcome is perceived to be worth an amount equal to or greater than the funds spent Like anything else, transportation research is considered Words and phrases like âworthwhile,â âdesirable,â and âa suitable equivalent for something else.â What does value mean? Dictionary definitions include Âvalueâ was instrumental in their success. Successful in communicating their value, and thus were able to influence decision makers. Heard and found examples of advocates of transportation research programs and projects who were Yet, in the interviews conducted in Tasks 1 and 2 and in the case studies completed in Task 4, we Undone) is difficult since the linkage to improved safety, mobility, or decision-making might be Sometimes communicating the benefits of research (as yet Payoffs from transportation research are often in the long-term, while decision-making and budgetaryĬycles operate in shorter time frames.
![communicate what you mean pdf free download communicate what you mean pdf free download](https://www.sarzamindownload.com/upload_chs1/image/sdlftpuser03/97/05/Communicate.What.You.Mean_c.jpg)
Research or buy-in to apply newly proven technologies or policies for a number of reasons. The value of information and innovation, but that appreciation does not lead directly to support for Transportation research programs and projects can be a tough sell. Present our analysis of the communications process and the conclusions from which the guidebook onĬommunicating the Value of Transportation Research was developed. The goal of Task 5 was to develop a strategic communications plan or process that describes the keyĮlements for communicating and selling the value of transportation research In this chapter, we Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.ĬHAPTER 5: ANALYSIS OF THE COMMUNICATIONS PROCESS Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book.